Do you have a video marketing budget?*
We have no budget for video content.Budget is scattered and inconsistent.We have a partially dedicated budget from the social media or content marketing team.We have a dedicated budget for digital marketing.
Do you use video to generate and qualify leads?*
We currently do not associate video data with MQL's.We would love to associate this data with MQL's but do not have the tech to do so. We use video with lead generation but not lead qualification.We use video to generate and qualify leads.
Do you use personalized video?*
What's that?Heard of it, but never used it.We have used it before.
How do your executives feel about video?*
No support or interest from executives. Executives like the idea of video, but do not see the value in it. Executives support video investment and understand how it can generate ROI for the company.Full executive support. CMO is actively interested in generating revenue through video.
How would you rate the quality of your videos?*
Not great, but we're just getting started.Inconsistent. We have re-usable graphics but they're rarely used.Good. Our internal teams assess each video to see that it meets minimum standards.Exellent. Our videos are high quality and on brand.
How consistent is your video branding?*
Lack of consistency between videos and between all other marketing assets.Videos have some unified branding, but not consistent with other marketing assets.There is a decent consistency between our videos and all other marketing assets.We have a brand style guide that is used for creating all marketing materials.
Is video content aligned to your buyer personas?*
Not at all.Sort of. We're just starting out based on the videos we have.We have targeted video content for one of our personas.We have targeted video content for all buyer stages and personas.
What are your KPI's for your video marketing?*
Video views onlyViews, click through rate and conversionsViews, click through rate, conversions, MQL's generated and ROIAll of the above and more!
Who does your video production?*
Internal teamExternal freelancersExternal Production HouseAgency of Record (AOR)
Who uses video content in your organization?*
Marketing DepartmentSales DepartmentInternal Communications / Human ResourcesMultiple departments across our organization
Is sales involved in creating your video strategy?*
Sales is never involved.We've discussed it, but not really taken their opinion into consideration.We occasionally create videos for the sales team.We consistently collaborate with sales when creating our video strategy.
Do you have any other comments/suggestions requests that you want us to consider?*